4x4 Vehicle Hire is a fully franchised company with over 35 locations in the U.K & Ireland. Established in 2007 in Aylesbury, the Brand has reached new heights since the franchise rights were purchased in 2012.

"2019 has been the best year for 4x4 Vehicle Hire so far with so many new developments coming in this year its the perfect time to grab the remaining franchisees." - Riaz Patel


4x4 Vehicle Hire are a Franchise based car rental company. The company launched its first franchise in Yorkshire in 2013 and today the company operates in dozens of different locations around the UK and Ireland and has a substantial fleet of new and older 4x4’s still with an emphasis on Land Rover models, but also with other marques available.


In 2017 the Master Franchise License was acquired by Riaz Patel and  4x4 Vehicle Hire UK was born and a new chapter in the company’s history began. With a focus on what works for it’s franchisees, an injection of capital and ambitious plans to take the business to the next level there has never been a better time to join the company and launch your own local 4x4 hire franchise.

What do you get with a 4x4 Vehicle Hire Franchise?

  • Affilait companies to help source & fund your vehicles 

  • Full U.K & E.U insurance provided

  • Training & Ongoing Support 

  • Dominant Website Position 

  • Comprehensive Franchisee Operational Manual

  • A Great Network Of Helpful Franchisee



We are all about our franchisees here at 4x4 Vehicle Hire. Branding together as a network and recognizing excellence within our group are the philosophies here.


All of our franchisees will receive official 4x4 Vehicle Hire branded Jackets, Hats and Polo shirts. In addition to this, we can provide you with a host of branded elements.


Our network meeting commences in July every year and is a great chance to meet your franchisees and review the year together. It is usually a two-day event and will be packed with activities. 


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